Media Relations…Up and Coming or Quickly Dying?

26 01 2012

I found a very interesting article about media relations which considers whether the field is dying or booming.

Most of those in the media are aware of the drastic changes happening within the industry thanks to the recession: fewer staffs, reporters doing more work and convergence within mediums. While the economy has changed the way news organizations runs, it has also had an effect on those who interact with the media.

This article ponders whether the economy is hurting or helping the media relations field.

http://www.online-pr.com/Holding/media_relations-article.pdf

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