8 02 2012

According to this article, if you want a journalist to cover your story then you should add photos to the press release.

1000 words: Journalist survey zooms in on images in releases

November 9, 2010 in BlogsElectronic Press KitInternet Press KitJournalistsNMR tips,New Media ReleasePublic Relations by Malayna

As they say, a picture is worth 1000 words and with the rapid growth of on-line news creation and consumption, journalists and bloggers are always on the lookout for easy to grab and use digital content. PWR recently surveyed 100 journalists and confirmed our suspicion—they really, really want images.

In fact, 75% specifically said that easy access to images and/or photos actually increases the chances that they’ll cover a story.

No surprise there. In our ongoing surveys and conversations with the media, the need for images is one of the most constant refrains we hear (and a dislike of attachments is another).

One journalist told us recently in our annual survey of journalists:

“Easy access to images, high and low res, is particularly important. An image and logo on the first contact press release is IMMENSELY helpful. We spend hours of our days chasing down logos/images that can be spent generating content. Also, know what is on the client’s Web site. Is it a template-based site with a thumbnail logo? If so, that is of no use to us. Additionally, use photos in your pitches, especially when you are pitching a product of any kind. It doesn’t need to be high res for the pitch. I edit family magazines and I receive countless emails telling me about an adorable new baby product with no image! I want to see it. The emotional/visual impact will save you hours of slaving over a press release.”

So, now you know you need to include images, but how can you make it easier for you (and for journalists)? Here are a few ideas:

•Include downloadable high and low res images for both print and web.
•JPEG images that are 1800 pixels wide are great for both web and print.
•Consider including a transferable player, such as, in your image gallery.
•Include a variety of images to meet different publication demands.
•Include links to your newsroom or social photo site (Flickr, etc.) from your gallery page so journalists can  ind more.
•Don’t forget a downloadable logo.
•Update your galleries even after your release goes out as photos become available (behind-the-scenes, etc.).
•Captions are a great way to convey a message.
•Yousendit is a great way to send us large original photos.
•We can set you up on PWR’s virtual office to upload large file.
•Layered photos (such as photoshop and illustrator files) are great for design use, but not journalist-friendly.

We hope these image tips help make your next New Media Release pretty as a picture. For a few tips on video, click here.




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