Branding

24 02 2012

While watching the TODAY show this morning, there was a segment that really caught my attention. It was called Behind the Brand and basically focused on new promotions or things that companies are doing that are either hurting or helping their brand. As a MR person, I thought it was pretty huge that they had a segment like this on a talk show (which goes along with a post about how to get on a talk show that I posted earlier this week). I tried to find the video of the segment, but NBC doesn’t have the whole thing posted. Instead, I found this website which is kind of interesting. It takes a look at branding.

 

http://gobehindthebrand.com/

 

 

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